About Gina Urzi

A Certified Conscious Leadership Coach

With the goal of igniting genius in leadership, my focus revolves around authentic connection — aligning leaders with their vision.

Gina Urzi sitting outside smiling
Gina Urzi sitting outside with sun in the background
True Aim Coaching mark

A Strong Passion for Transforming Organizational Leadership

A well-rounded coach

I am a highly accomplished Conscious Leadership Coach, certified by International Coaching Federation (ICF), with a strong passion for transforming organizational leadership. I hold a Bachelor’s Degree in Occupational Therapy, which has greatly informed my approach to coaching. I also bring a wealth of experience to the table, having served as the Director of Culture, Executive Coach, Enneagram Coach, and Lead DEIB Council member for a large nationwide organization. I hold certifications in One-Shift Igniting Genius Leader, Integrative9 Enneagram, and Diversity, Equality & Inclusion in the Workplace from USF, making me a versatile and well-rounded coach. My specialties include conflict resolution, team building, emotional intelligence, enneagram training, creating feedback-rich environments, and conscious leadership. When I’m not coaching, you’ll likely find me in the forest, on a yoga mat, hanging with my kids, or dreaming up my next travel adventure.

True Aim Coaching mark

My Story

Through the years

Our stories matter. They shape us into who we are and guide us toward who we’re meant to be. Each chapter teaches lessons, builds resilience, and leads us to our purpose. Here is my story— enjoy the laughter, the heart, and the vision.

  • Gina Urzi as an infant

    1973

    I was born in San Jose, CA, to Vic and Kathy. My Dad loved Gina Lollobrigida, so yours truly became Gina.

  • Gina Urzi becomes a sister

    Circa 1978

    Sisterhood

  • Gina Urzi Family Christmas Photo - 1986

    1987

    Rocking the family photo at Sears with my collar up and braces on.

  • Gina Urzi on her high school sports team

    1989

    It took a perm, a full can of aqua net hair spray to get my hair this big.

  • Gina Urzi senior picture 1991

    1991

    Senior portrait

  • Gina Urzi graduating from San Jose State University, Occupational Therapy - 1996

    1996

    Graduation from San Jose State University, Occupational Therapy

  • Gina Urzi's first child Gabrielle - 2002

    2002

    Started a family—Gabrielle born full of life and spirit. Who knew you could love someone this much?

  • Gina Urzi's second child Cade - 2005

    2005

    Cade born—a true observer of life. My heart exploded a second time.

  • Gina Urzi's children in 2006

    2006

    Sibling love melts my heart, and is still alive today.

  • Gina Urzi presenting to a team

    2022

    Presenting Conscious Leadership to incredible leaders—what an honor and a privilege. Pinch me, how did I get so lucky to do what I love and make an impact in the world?

  • Gina Urzi's family photo - 2021

    2023

    Thanksgiving Family Photo. So grateful for this photo as it was my Dad’s last Thanksgiving and family photo with us.

  • Gina Urzi and family celebrating milestones - 2024

    2025

    Celebrating life’s sweet moments.

True Aim Coaching mark

Courageous Changemakers

The Book

Courage is something we all want—Courage to create change, to speak up and share our truth, to see the good, to be the good. Unfortunately, our fears get in our way. Have you stopped yourself because of past failures, thoughts of not being good enough, or feelings of shame?

This book overflows with moving stories from everyday people who navigate fear and disappointment and turn their lives around. You’ll be uplifted and inspired as they share practical tools and knowledge that will motivate you to overcome your own fears and be the courageous person you are born to be.

True Aim Coaching mark

Testimonials

What They’re Saying

“Gina Urzi has had a huge impact on my life. As a CEO she has taught me to pause, focus on becoming present, and be curious as a leader. Her genuine, caring nature, great sense of humor, and candid approach challenged me in ways I didn’t realize I needed. I highly recommend Gina and her coaching to anyone who desires a long-term positive influence on the culture of their entire organization!”

Karen Wilson

Karen Wilson
CEO of APT

Elevate your team with Conscious Leadership!